A question that we often get asked a lot is:
“How do we know what kind of video content to make?”
There are several ways to answer this question (some of which will be addressed in the future) but one way is looking at your buyer’s journey and crafting video content that gives the buyer what they need at a given time.
This handy infographic offers some quick ideas on the video content you can make, which stage of the journey to make it for, the goal of the stage and what to measure.
