There aren’t many more things that have us more excited that interactive video. The nonlinear nature of it puts the power into the hands of the user like never before. Meaning they craft their own journey and take more ownership.
The result of this is greater engagement, a deeper experience and more influence from your content. CTRs from interactive video are as high as 20% - compare this to an average of 2%-3% from linear videos.
How do you cut through the mass of online noise and reach your audience? How do you make a connection when they have a myriad of choices before them?
The answer lies in targeted, highly relevant micro content that’s easy to consume. Micro video is perfect for social platforms and when used in a series to tell a story, can help not only get the attention of those who matter to you, but keep it.