Strategy
Providing direction and focus
  • Set objectives
  • Outflank Competition
  • Define metrics
 
Left Title

200 Degrees are a rapidly growing coffee brand with particular focus on quality. A part of their expansion plan is a franchise opportunity. Apricot were tasked with creating a video for this very specific audience. Central to this would be communicating the core benefits that would appeal to a potential franchisee and compel them to take action to find out more.

After doing research into the ideal buyer persona, Apricot were able to craft trigger questions that would elicit the kind of answers that would most resonate with them. Hand in hand with this were shots that communicated the core values of the brand. Given the very specific audience for this video, Apricot continue to work closely with 200 Degrees, connecting those who matter with the video.

 

 

Apricot were given a specific brief with a tight timescale. They delivered efficiently and to a very high standard. They listened clearly to our requirements and added their expertise to the brief. Revisions and adjustments were made quickly and without fuss and the end result was impressive.

Rob Darby