PrimarySite is the market leader in their field of web design for schools. As innovators, they crafted a new product for their audience: a media platform that specifically met the unique needs of schools around the UK. They needed a video to help promote the new product on launch.
Once Apricot understood the USPs of the new product, a colourful and engaging animation video was produced that was designed to connect with their core audience. A link to a sales page was embedded in the video that encouraged viewers to click through as they watched. Apricot also provided still images and animated GIFs that PrimarySite’s marketing team utilised on social media to raise awareness and increase traffic to the product page.
We are delighted with the end result which has brought our proposition to life and is driving customers to contact us. The ongoing support from Apricot, including new ideas on how we can use our videos to best effect, is also valuable and greatly appreciated.