“For a consumer to get excited about something, to be compelled by something, it comes down to attention.” @Garyvee “In an attention economy (like this one), marketers struggle for attention. If you don’t have it, you lose.” Seth Godin According to this article on Time.com 55% of web pages are viewed for less than 15 […]
My Top 5 Marketing Books of the Year (with key takeaways and actions) 9th December 2016I LOVE reading and 2016 has been an excellent year in terms of what I’ve read. I’ve read some new books and got around to reading older classics. The lessons I’ve taken from them have been immense and I’m excited to share my top 5 reads with you. But it’s not really what you read […]
How to Add Video to Your Marketing Strategy 28th November 2016Video, video, video. Everyone is talking about video. Perhaps you’ve been tasked to look into the feasibility of video for your brand or maybe you’ve read enough about the power of the medium to convince you that a video strategy is a worthwhile investment. But wait, you already have a working marketing strategy. Wouldn’t creating […]
Why Going “Viral” Isn’t Important for Your Video 16th September 2016I’ve sat in many a client meeting to be asked: “Can you make our video go viral?” On the surface it seems like a legitimate question. But really, having a video go viral is an unwise goal to have for a project. There are many reasons for this – one of the main ones we […]
This is What A Video Marketing Campaign Looks Like (featuring Dave)Meet Dave. He’s a marketing manager. He’s good at what he does and is ambitious. Him and his small team are responsible for generating quality leads for the sales team to convert. Dave knows his stuff and gets why video marketing is so popular…but he doesn’t know where to start. Fortunately, he is […]
5 Ways A Startup Can Use Video Marketing To Fuel GrowthSo you’ve started your business, you have an innovative new product and you and your team are buzzing with excitement. Although working in a startup can be exhilarating, more often than not, getting the business to “work” i.e. becoming a sustainable and scalable entity, can be a long and testing process. Of course, […]
How to Capture Leads with VideoWe hope that you enjoyed the co-produced video that we made with our friends over at Wistia! As well as using Wistia’s Turnstile functionality for capturing leads in video, here are some other ways that you can do it: Create a landing page with an email capture form and use a video to […]
The Value of Video in Your Inbound MarketingI hope that you enjoyed that co-produced video that we made with Wistia. Video and Inbound marketing go really well together and there are lots of benefits to including video content in your plan. These benefits range from increased traffic, more conversions and better SEO. When it comes to video and Inbound marketing, the […]
The Metrics That Matter (And The Ones That Don’t)When I was a kid, there were times that I stayed in the library at break time and solved trigonometry problems, rather than playing football (or soccer, depending on where in the world you’re reading this from). Don’t get me wrong, I love football — I just love numbers more….and running a video marketing […]
What is ‘Strategic’ Video Marketing…and Why Do You Need it?The word “strategic” can be one of those business-y words that really doesn’t mean anything but make you sound a bit important when it’s used. But not in our Marketer’s Hub! Really, it’s a very important term that when fully embraced can help yield consistently strong results in your marketing efforts. So […]