00:00 intro, why you should listen to this podcast and what you can expect and look forward to on the show.
02:36 the subject of the first 4 episodes, the four pillars of video marketing.
03:14 the subject of this episode and the first pillar of video marketing – video strategy
03:30 what strategy gets conflated with more than anything else
04:12 the purpose of this episode in relation to strategy
04:30 my definition of strategy
04:50 the purpose of strategy
05:15 how to structure your work to embrace proper strategy
05:51 reading a passage from Seth Godin’s This Is Marketing
07:32 the components of a video strategy
12:07 back to this is marketing for a strategy examples from Coca Cola and Patagonia
13:43 digging into strategic positions and why we need them
15:21 what strategy is crucial in video marketing
16:52 how to construct your own video strategy
27:56 wrapping up and recap
28:58 next episode teaser