1.07 – What’s not working in terms of brand growth

3.58 – The solution to this problem

6.05 – Build long form content for a subculture

7.12 – What is brand affinity and why is it important?

10.18 – Andertons.co.uk – an example of how to build brand affinity with video

11.39 – Why we need to broaden our audience

13.58 – How to do brand affinity marketing – the 4 steps

18.13 – How to get started quickly with brand affinity marketing

19.42 – The best brand affinity marketing metrics

20.27 – How Wistia can help with brand affinity marketing (check out their playbook here).

21.34 – Pros and cons of using YouTube to host your binge worthy content

23.48 – Signing off

Learn more about Phil Nottingham via his Twitter and Slideshare.