1.07 – What’s not working in terms of brand growth
3.58 – The solution to this problem
6.05 – Build long form content for a subculture
7.12 – What is brand affinity and why is it important?
10.18 – Andertons.co.uk – an example of how to build brand affinity with video
11.39 – Why we need to broaden our audience
13.58 – How to do brand affinity marketing – the 4 steps
18.13 – How to get started quickly with brand affinity marketing
19.42 – The best brand affinity marketing metrics
20.27 – How Wistia can help with brand affinity marketing (check out their playbook here).
21.34 – Pros and cons of using YouTube to host your binge worthy content
23.48 – Signing off
Learn more about Phil Nottingham via his Twitter and Slideshare.