We know that it can be a challenge knowing what kind of videos to plan for so the three micro videos above should hopefully help with that potential headache.

Feel free to watch them in whatever order you want. Or play the first one (11 seconds) and the rest will auto-play.

The videos go over ideas for top, middle and bottom of the funnel, which represent:

• Raising awareness
• Generating demand
• Getting conversions

Key Takeaway:

• Look at how your marketing funnel is performing:
  • Do you have a web traffic problem?
  • Are you getting enquiries?
  • Are you converting on your website?
• The answer to these questions will provide you with clues as to where you need to focus your efforts.