01:02 Intro to today’s subject
02:02 What is empathy?
03:52 Why use empathy in marketing?
04:30 Is using empathy in marketing cynical?
05:16 On worldviews
05:52 Seth Godin quote on worldviews and stories
06:15 Dove’s Real Beauty Sketches Example (link to video here)
08:40 On brand storytelling
09:35 The benefits of developing a brand
10:57 Can you make a brand from a commodity? The Baron Fig example.
13:09 Seth Godin’s magic sentence
15:42 How we can use empathy in video marketing
17:55 The benefits of running brand storytelling campaigns
19:13 Wrapping up and what to look forward to on episode 3