Ever since I was 11 and discovered Football Manager, I’ve been interested in stats. Yes, that’s right, I’m a self confessed statto – but numbers can paint a picture, and the numbers that we’ve presented in this video show just how powerful video marketing can be. Check it out, it’s a quick watch […]
[Micro Moment] What’s The Process of Getting Video Content Made?We get asked this question a lot – and understandably so. It can be daunting working with a video marketing agency for the first time. So we wanted to make this quick video to give a quick run down of the process. If you have any other questions, just let us know.
The Importance of Your Buyer Persona (and How To Create One)Audience. It’s a pretty big, all encompassing term. The trouble with thinking in terms of an audience, or a marketplace/sector is that your marketing content could be too general and end up not engaging anyone. What a waste! Q: What’s the answer to this? A: Breaking your audience down into personas and […]
[Micro Moment] The Quarterly Content Game PlanIf you’re strapped for time, need to create a content schedule or if you want your content to have particular themes, then this micro video is just for you. In it, I share a content tactic that both Apricot and some of our clients have benefitted from and provides you with a theme, structure and […]
[Micro Moment] Have You Heard of Wabi Sabi?Wabi Sabi is a concept taken from one of my favourite books, Rework by Jason Fried and David Heinemeier Hansson. The book is packed with super sharp insights, ideas and tips and Wabi Sabi is one of my favourites. I talk about it in relation to your marketing and how it can helps […]
[Micro Moment] Video Ideas for Each Stage of Your Marketing FunnelWe know that it can be a challenge knowing what kind of videos to plan for so the three micro videos above should hopefully help with that potential headache. Feel free to watch them in whatever order you want. Or play the first one (11 seconds) and the rest will auto-play. The videos […]
How to Start a Video Blog in 5 Easy StepsOne of the most accessible ways into video marketing for your business is via video blogging. It’s inexpensive, effective and if you plan properly, doesn’t need to take up much of your time. With this in mind, this is how you quickly get a video blog up and running. Step 1 – […]
How to Get (and Keep) The Attention of Your AudienceA lot of time, thought and effort is put into marketing — and with good reason: If you don’t market your company in an intelligent way that’s appropriate to your audience, at best you’ll waste money — at worst, it could shut your doors. But what is it we’re after, as marketers? What’s most […]